We are a Social and Solidarity Economy company formed by Tseltal indigenous families and collaborators who work for social justice and the defense of our territory, as we develop social ownership and business efficiency.
MISSION STATEMENT
To offer a comprehensive, quality service
by selling a 100% organic coffee cup, produced
by the Tseltal communities of Chiapas.
To foster synergies among Tseltal indigenous producers, work teams, college communities,
and customers to create organized experiences that promote the exercise of rights and display our values and principles for everyone who is related to Capeltic.
VISION STATEMENT
To be a reference in terms of quality and social participation throughout diverse selling points,
in order to repay in a fair and dignified way
the work of small indigenous producers
and their families.
To be a multicultural, cooperative space
that promotes the activation and involvement with the community it cares for
and with which it directly interacts.
PHILOSOPHY
In Capeltic, we believe that our role in the development of an alternative model of Solidarity Economy is achieved through selling high quality products that foster the defense of rights of indigenous communities (human rights, territory and culture), and the involvement of urban groups within a cooperative framework.
Our efforts are aimed to modify the correlating forces that are nowadays against the Tseltal families and the people in urban contexts with whom we work.
We dream of building alternative direct trade channels,
where social ownership of the complete economic cycle is ensured.
We wish to be consolidated as a social and solidarity economy organization that stands as an alternative of the current economic model and works for the collective creation of ‘The Good Life’, according to the tseltal indigenous worldview.
We search to activate organized response within urban communities where we have presence, all this in line with the organized efforts of the Tseltal families. More than being a chain of selling points, our vocation is to be a multicultural window that inspires others to change the ways in which we build working spaces and the ways in which we consume goods.
HISTORY
OUR
2010
1958
1992-1993
2001-2004
2006
- 1992 -
The Centro de Derechos Indígenas (Indigenous Rights Center) was founded. ACC (CEDIAC).
- 1993 -
Bats’il Maya was created in Chilón, Chiapas as
a coffee roasting
micro-enterprise.
The first Capeltic
coffee shop opened
at Iberoamericana University
in Mexico City.
Capeltic succeeded in closing the economic cycle that starts with production in the coffee plantation and ends with the final coffee cup purchase.
In this way, the group can decide the price
of the product.
The Iberoamericana University started a collaborative relationship with the
Ts’umbal Xitalha’ cooperative and the Bats’il Maya coffee roasting enterprise.
- 2001 -
The Ts’umbal Xitalha’ cooperative was constituted with the aim of organizing the
work and raise the income of the coffee and honey producing families.
- 2004 -
The group started working under
“The School of Coffee” vision.
The Misión de Bachajón
(Bachajón Mission), part of
The Society of Jesus, started its labor in the Northern region of Chiapas.
2017
2011
2012 - 2013
2013
2014 - 2015
The Bats’il Maya School Of Coffee and an industrial coffee facility were opened in Chilón, Chiapas.
The Comon Sit Ca’teltic, a microfinance institution of the Yomol A’tel group, was started with the aim of providing financial services to Tseltal families.
- 2014 -
Capeltic Guadalajara, located at Iteso University, opens.
- 2015 -
Capeltic Centro, located within the Centro University campus in Western Mexico City, opens.
A Capeltic
coffee shop was opened inside Frescura gourmet grocery store
in Cholula, Puebla.
- 2012 -
Capeltic Puebla was inaugurated inside Iberoamericana University of Puebla.
- 2012 / 2013 -
The Yomol A’tel
Social and Solidarity Economy Group of Cooperatives and Companies was created.
The Yip Antsetic Women Cooperative was created.
OUR IMAGE
AND MEANING
Capeltic is a Tseltal word that means “Our Coffee.” “jCapel ” means coffee and the ending “-tic ” is inclusive plural. The terms communitarian and collective are key elements of the Tseltal cosmovision, and they are portrayed through daily activities, such as taking care of the coffee. The name Capeltic, Our Coffee, is the acknowledgement of that communitarian spirit, of the work provided by each hand that took care of the grains of coffee, so that you may hold it in your hands today.
The image of the Capeltic brand is a graphic expression that creates a bond between producers and urban, coffee- consuming communities. It is formed by the abstraction of two pink flowers, which is a symbol that belongs to the communities and is embroidered in textile fabrics, traditional costumes and artisanal coffee bags by Tseltal women (jLuch in Tseltal language.)
Capeltic —Our Coffee— is part of the Yomol A’tel Social and Solidarity Economy Group of Cooperatives and Companies, formed by Tseltal families
of Chiapas and collaborators from Mexico City, Guadalajara, and Puebla that work as a team
to build economic, social, and sustainable alternatives, in order to reach the Lequil Cuxlejalil (Good Life in Tseltal) that we dream about.
